When you tell people you bought something from Coach…2 things happen
- People are shocked that you probably spent a ton of money on something so small
- People immediately think you’re pretentious because you just bought Coach.
Well feel better, cause you can now tell people you bought a ….Tapestry?
Coach announced the name change today.
Coach CEO Victor Luiz says “Tapestry” is more of an inclusive name..whatever that means.
But BEFORE you freak…Luiz also says that the bags will stay Coach..but the corporate name will change.
Coach owns brands like Kate Spade(they bought for $2.4 Billion), and Stuart Weitzman(Bought for $574 million)
Coach started in 1941 Manhattan.
The deal is gonna become official later, but the website it already UP
And as usual, the internet dealt with the news “well”..but some didn’t understand that the name was staying on the bag.