Apparently no one on Crayola’s marketing team has heard of the term “milking it,” or maybe they have and know that’s exactly what they’re doing…
Crayola’s never-ending quest to replace a yellow crayon with a blue crayon just took another TINY baby step forward.
Back in March, Crayola announced it was retiring one of its 24 core colours for the first time. Two days later, they revealed it was the DANDELION colour. Finally, in early May, they announced it would be replaced by a blue colour.
Now it’s July and they’ve announced five final options for the name. You’re losing us, Crayola. Oh and it doesn’t help that all five options are kind of terrible. They are:
1. Dreams Come Blue.
2. Star Spangled Blue.
3. Blue Moon Bliss.
4. Reach For the Stars.
You can vote at Crayola.com through the end of August and they’ll pick someone randomly every day to win a prize. The winning name will be announced in September… if anyone’s still paying attention by then.