Hands up if you’ve ever taken a trip to IKEA JUST for lunch.
If you’re looking for a cheap and decent meal, Ikea ain’t bad. And the numbers don’t lie. Since upgrading their kitchens years ago, Ikea now serves 650 million diners a year, across 48 countries, adding up to around $1.8 billion in food sales in 2016.
So now Ikea is mulling over the idea of restaurants that operate separately from their traditional stores.
“The mere fact that we don’t need so many square feet to do a café or a restaurant makes it interesting by itself,” says Michael La Cour, Ikea Food’s managing director.
“I hope in a few years our customers will be saying, ‘Ikea is a great place to eat—and, by the way, they also sell some furniture.”
Would you eat at an Ikea restaurant? More details below…